Web 3 communications present a whole new frontier, with global teams operating 24/7 to ensure the seamless functioning of decentralized autonomous organizations (DAOs). Compared to traditional web 2 or conventional business practices, the pace in web 3 is remarkable, accomplishing what would take a week in just 2 days.
Amidst this dynamic landscape, Chris, a highly active founder within the Bitcoin ecosystem and a skilled trader, envisions IMSO, a groundbreaking gaming ecosystem.
Chris approached us with a visionary idea: to create a fun and innovative logo that captures the essence of IMSO and its association with the Bitcoin movement. The primary directive was clear: “I want something fun, can you help me with a logo?”
Our approach centered on the following aspects:
- Typography-Based Logo: Typography provided a powerful means of expression, allowing us to convey a distinct personality for IMSO. The chosen typeface strikes a perfect balance between fun and natural, setting the stage for an engaging brand experience.
- Square Sat-inspired Design: To link the logo with the blockchain roots of Bitcoin, we opted for a square design reminiscent of a Satoshi, the smallest unit of the cryptocurrency.
- Orange – A Vibrant Movement: The energetic orange color choice serves as an ode to the Bitcoin movement. It injects a sense of vitality and enthusiasm into the logo, reflecting IMSO’s position as a pioneering player in the evolving metaverse.
- Contrasting Elements: By harmonizing a playful typeface with the tech-oriented communication concept, we achieved a striking contrast that embraces the cutting-edge nature of the metaverse while remaining approachable to users.
We delivered the first drafts within the 2-day timeframe. Chris provided insightful feedback, and with just two rounds of correction, the logo was perfected.
The newly designed IMSO logo has become a visual representation of the brand’s identity, captivating users and stakeholders alike. It has solidified IMSO’s position as an exciting and innovative gaming ecosystem within the Ordinal movement. Moving forward, the logo will serve as a powerful asset for brand recognition and engagement as IMSO continues to revolutionize the future of gaming.
